Privacy Policy

Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obligated to provide the data. Failure to provide it will have no consequences. This only applies unless otherwise stated during the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Server log files
You can visit our websites without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web host/IT service provider via your internet browser and stored in log files (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred, and the requesting provider.
The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the smooth operation of our website and improving our offering.

Your data may be transferred to third countries outside the EU, particularly to Canada and the USA, and processed there. An adequacy decision of the EU Commission exists for Canada. An adequacy decision of the EU Commission exists for the USA: the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.

contact

Person responsible
Please contact us if you wish. The person responsible for data processing is: Daniela Gattinger, Penzberger Str. 32, 82402 Seeshaupt , Germany, +49 1717578633, dagatty@icloud.com

Customer's proactive contact via email
If you initiate business contact with us via email, we will only collect your personal data (name, email address, message text) to the extent you provide it. This data processing serves to process and respond to your contact request.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing is based on Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time for reasons arising from your particular situation.
We will only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

Using Google Maps API address validation
We use address validation from Google (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, “Google”) on our website.
The purpose of data processing is to check your entries in our address forms in real time for input and spelling errors, and to supplement any missing data. If data is entered incorrectly, alternative suggestions for correcting the data will be displayed. For this purpose, the address data you enter is transmitted to the provider, where it is stored and evaluated.
Among other things, the following information may be transmitted to Google and processed there: postal addresses (country, city, postal code, street, house number), email address, telephone number.
Your data may also be transferred to the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is thus committed to complying with European data protection principles.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in maintaining a correct data basis to fulfill our contractual obligations. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
The data is processed separately by the provider and not merged with other data. It is deleted by the provider as soon as the status of the entered data has been determined, but no later than 30 days later.
Further information on Google's terms of use and data protection can be found at: https://cloud.google.com/maps-platform/terms or at https://www.google.de/policies/privacy/ .

Customer account orders

Customer account
When you open a customer account, we collect your personal data to the extent specified therein. The data processing serves the purpose of improving your shopping experience and simplifying order processing. Processing is carried out on the basis of Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of your consent until the revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data when placing orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order and to process your inquiries. Providing this data is required to conclude a contract. Failure to provide this data will result in no contract being concluded. Processing is based on Art. 6 (1) (b) GDPR and is necessary to fulfill a contract with you.
Your data may be shared with, for example, shipping companies, dropshipping or fulfillment providers, payment service providers, order processing service providers, and IT service providers. In all cases, we strictly adhere to legal requirements. The scope of data transfer is limited to a minimum.

Your data may be transferred to third countries outside the EU, particularly to Canada and the USA, and processed there. An adequacy decision of the EU Commission exists for Canada. An adequacy decision of the EU Commission exists for the USA: the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.

Reviews Advertising


Data collection when writing a comment or review
When you comment on or rate an article or post, we collect your personal data (name, email address, comment text) only to the extent you provide it. This processing serves the purpose of enabling commenting/rating and displaying comments/ratings.

By submitting the comment/review, you consent to the processing of the submitted data. This processing is carried out on the basis of Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of your consent until the revocation. Your personal data will then be deleted.

When your comment/review is published, only the name you provide will be published.

Using Judge.me
We use the rating system "Judge.me" provided by Judge.me Ltd (c/o Buckworths 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB; "Judge.me") on our website.
Judge.me enables us to collect customer reviews and display them on our website to give you insight into the quality of our services.
After placing an order, you may receive an invitation from us or Judge.me to submit a review and then submit a review. In doing so, we or Judge.me may process, among other things, the following data: email address, name, telephone number, address, information about your device (IP address, information about your web browser and the operating system used), information about the purchased product or service used (order number, product details), the content of your review and the star rating you gave, your product photos or videos (if you have included them with your product review). This data may also be used to verify your review.
Judge.me uses technologies such as cookies.
Your data may be transferred outside the EU to the United Kingdom. An adequacy decision from the EU Commission exists for the United Kingdom.
Your data may be transferred to the USA. For the USA, the EU Commission has an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Judge.me is not certified under the TADPF. This data transfer is based on special agreements approved for use in the United Kingdom, which provide the same level of protection as personal data in the United Kingdom.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) of the Telemedia Act (TDDDG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR, provided that you have expressly consented to the transfer of your data and to receiving the request for feedback. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
For more information about data protection when using Judge.me, please visit: https://judge.me/privacy .

Use of the email address for sending newsletters
We use your email address to send you information and offers via newsletter, provided you have expressly consented to this. Data processing serves exclusively for the purpose of advertising. For this purpose, we process your email address and, if applicable, other data that you have voluntarily provided when registering for our newsletter.
Processing is based on Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. Despite being removed from the mailing list, we may continue to store your email address in a so-called blacklist to prevent you from receiving newsletter emails from us in the future. This storage is based on Art. 6 (1) (f) GDPR out of our and your legitimate interest in preventing the further use of your email address to send our newsletter. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.

Use of Mailchimp
We use the service of Rocket Science Group LLC (675 Ponce de Leon Ave NE, Suite 5000 Atlanta, GA 30308, USA; “Mailchimp”) to send the newsletter as part of order processing.
We will forward the information you provide during newsletter registration (email address, first and last name, if applicable) to Mailchimp. This data processing serves the purpose of sending the newsletter and its statistical analysis.
To evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, we collect your personal data, such as your IP address, browser type and device, and the time of access. This data can be used to create user profiles under a pseudonym. The collected data is not used to identify you personally. The collected data is used solely for statistical analysis to improve newsletter campaigns.
Your data is generally transferred to Mailchimp servers in the USA and stored there. For the USA, the EU Commission has adopted an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Mailchimp is not certified under the TADPF. Data transfers are based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de .
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in a targeted, effective, and user-friendly newsletter system. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
Further information and MailChimp’s privacy policy can be found at: https://mailchimp.com/de/legal/data-processing-addendum/ and https://www.intuit.com/privacy/statement/ .

Payment service provider credit report

Using PayPal Express
We use the PayPal Express payment service provided by PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The purpose of this data processing is to offer you payment via the PayPal Express payment service. To integrate this payment service, PayPal must collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, and device location) when you visit the website. Cookies may also be used for this purpose. Cookies enable the recognition of your browser.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in offering a customer-oriented range of payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 (1) (b) GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS .

Using PayPal Check-Out
We use the PayPal Check-Out payment service provided by PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. Data processing serves the purpose of offering you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 (1) (b) GDPR.

Cookies may be stored that enable your browser to be recognized. The resulting data processing is based on Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in offering a customer-oriented range of payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.

Credit card via PayPal, direct debit via PayPal & “Pay later” via PayPal
For certain payment methods such as credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received on the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values ​​(score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests will be taken into account in accordance with the statutory provisions. The data processing serves the purpose of the credit check for the initiation of a contract. The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in protection against payment default if PayPal makes an advance payment.
You have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time by notifying PayPal, for reasons related to your particular situation. Providing this data is necessary for concluding the contract using your preferred payment method. Failure to provide this data will result in the contract not being concluded using your chosen payment method.

Third-party providers
When paying using a third-party payment method, the data required for payment processing will be transmitted to PayPal. This processing is based on Art. 6 (1) (b) GDPR. To process this payment method, PayPal may then forward the data to the respective provider. This processing is based on Art. 6 (1) (b) GDPR. Local third-party providers can include, for example:

  • Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
  • Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)


Purchase on account via PayPal
When paying via invoice, the data required for payment processing is first transmitted to PayPal. To process this payment method, PayPal then transmits the data to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 (1) (b) GDPR. Ratepay may conduct a credit check based on mathematical-statistical procedures (probability or score values) using credit agencies according to the process already described above. The data is processed for the purpose of credit checks for the initiation of a contract. The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in protecting against payment default when Ratepay makes advance payments. Further information on data protection and which credit agencies use Ratpay can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/ .

Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full .

Using Klarna payment options
We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; "Klarna") on our website. By selecting and using payment via Klarna, the data required for payment processing will be transmitted to Klarna in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 (1) (b) GDPR.

Cookies may be stored that enable your browser to be recognized. The resulting data processing is based on Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in offering a customer-oriented range of payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
“Pay Later” (invoice), “Pay Now” (payment by direct debit, credit card, instant bank transfer), “Financing” (installment purchase)
For certain payment methods such as “ Pay Later” (invoice), “Pay Now” (payment by direct debit, credit card, instant bank transfer), and “Financing” (installment purchase), Klarna reserves the right to obtain a credit check based on mathematical-statistical procedures using credit agencies.
For this purpose, Klarna transmits the personal data required for a credit check, such as first and last name, address, gender, email address, IP address and data related to the order, to a credit agency for the purpose of identity and credit checks and uses the information received on the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values ​​(score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests are taken into account in accordance with the statutory provisions. The data processing serves the purpose of the credit check for the initiation of a contract. The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in protection against payment default if Klarna makes advance payments. You have the right to object to the processing of your personal data based on Art. 6 (1) (f) GDPR at any time by notifying Klarna, for reasons related to your particular situation. Providing this data is necessary for concluding the contract using your preferred payment method. Failure to provide this data will result in the contract not being concluded using your chosen payment method.
Further information, in particular which credit agencies Klarna passes on your personal data to, can be found at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies .
General information about Klarna can be found at: https://www.klarna.com/de/ . Your personal data will be treated by Klarna in accordance with applicable data protection regulations and in accordance with the information in Klarna's privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy .

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is visited again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide whether to accept them individually, as well as prevent the storage of cookies and the transmission of the data they contain. Cookies already stored can be deleted at any time. However, please note that in this case, you may not be able to use all the functions of this website to their full extent.
The following links will tell you how to manage (including deactivating) cookies in the most important browsers:
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablassen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use technically necessary cookies to make our website more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. These require that the browser is recognized even after you change pages.
The use of cookies or similar technologies is based on Section 25 (2) of the Telemedia Act (TDDDG). Your personal data is processed on the basis of Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.
You have the right to object to the processing of personal data concerning you at any time for reasons related to your particular situation.

Use of the Cookie Consent Manager CCM19
We use the Cookie Consent Manager CCM19 of HB legal tech GmbH (Kohlgartenstraße 11 - 13, 04315 Leipzig; "CCM19") on our website as part of order processing.
The plug-in is hosted on consenttool.haendlerbund.de and allows you to grant consent to data processing via the website, in particular the use of cookies, as well as to exercise your right to revoke consent you have already granted. Data processing serves the purpose of obtaining and documenting the necessary consent to data processing and thus complying with legal obligations.
Cookies are used for this purpose. The following information, among others, may be collected, stored, and possibly transferred to HB legal tech GmbH: randomly assigned ID, consent status, date and time of consent/rejection. The data is stored for one year and one month and then deleted. This data will not be shared with other third parties.
Data processing is carried out to fulfill a legal obligation on the basis of Art. 6 (1) (c) GDPR.
Further information on data protection can be found at: https://www.haendlerbund.de/de/datenschutzerklaerung .


Analysis Advertising Tracking Communication

Use of Google Analytics 4
We use the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. Google will use the information obtained on behalf of the website operator to evaluate your use of the website, to compile reports on website activity, and to provide the website operator with other services related to website activity and internet usage.
The following information may be collected, among others: IP address, date and time of the page visit, click path, information about the browser and device you use, pages visited, referrer URL (website from which you accessed our website), location data, and purchasing activities. Google may link your data to other data, such as your search history, your personal accounts, your usage data from other devices, and any other data Google has about you.

Your IP address will be shortened by us on our own servers beforehand. Google thus receives only pseudonymized data.

Google uses technologies such as cookies, web storage in the browser, and tracking pixels that enable an analysis of your website use. The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) of the Telemedia Act (TDDDG) in conjunction with Article 6 (1) (a) of the GDPR.

Your personal data is processed with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.

We also use the Google Signals service in this context. Google Signals enables cross-device tracking. Your data can therefore be analyzed across devices if you have enabled "personalized advertising" in your account settings and your devices are linked to your Google Account. This makes it possible to recognize which device you use to search for products and later return to complete purchases on another device, such as a tablet.
The cross-device reports created in this context contain only aggregated data. We therefore only receive statistics based on Google Signals. To prevent Google Signals from collecting and storing data across devices, you can deactivate the "personalized ads" function in your Google Account settings. For more information, please visit https://support.google.com/ads/answer/2662922?hl=de .
Further information on data processing and data protection for Google Signals can be found at https://support.google.com/analytics/answer/7532985?hl=de .

The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, the EU Commission has implemented an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is thus committed to adhering to European data protection principles. Both Google and US government authorities have access to your data.

Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de .

Using Shopify Statistics
We use the statistical and analytics functions of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website as part of a contract processing agreement. Shopify is an affiliate of Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The data is processed for the purpose of analyzing this website and its visitors. For this purpose, data is stored for marketing and optimization purposes and made available in reports, analyses, and statistics. The following device information is collected and processed, among other things: information about the web browser, IP address, time zone, and some of the cookies installed on your device. When you navigate the website, information about the websites or products visited, the referrer URL (website from which you accessed our website), and information about how you interact with the website is also collected. Technologies such as cookies, web beacons, tags, and pixels (electronic files used to collect information about how you navigate the website) are used for this purpose.
Your data may be transferred to third countries outside the EU, particularly to Canada and the USA, and processed there. An adequacy decision of the EU Commission exists for Canada. An adequacy decision of the EU Commission exists for the USA: the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (s) 1 of the Telemedia Act (TDDDG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
You can find more information about data protection at Shopify at https://www.shopify.com/de/legal/datenschutz , information about the order processing agreement at https://www.shopify.com/de/legal/dpa and information about the cookies used at https://www.shopify.com/de/legal/cookies .

Using the Meta Pixel
We use the meta pixel of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.
Meta and we are jointly responsible for the collection of your data when integrating the service and the transmission of this data to Meta. This is based on an agreement between us and Meta on the joint processing of personal data, which defines the respective responsibilities. The agreement is available at https://de-de.facebook.com/legal/terms/businesstools . According to this agreement, we are particularly responsible for fulfilling the information obligations pursuant to Art. 13 and 14 GDPR, for adhering to the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Art. 33 and 34 GDPR, insofar as a breach of the protection of personal data affects our obligations under the agreement on joint processing. Meta is responsible for enabling the rights of data subjects in accordance with Articles 15 - 20 GDPR, for complying with the security requirements of Article 32 GDPR with regard to the security of the service and for complying with the obligations under Articles 33 and 34 GDPR, insofar as a breach of the protection of personal data affects Meta's obligations under the joint processing agreement.
The application serves the purpose of targeting website visitors with interest-based advertising on the social networks Facebook and Instagram. For this purpose, the Meta remarketing tag has been implemented on the website. This tag establishes a direct connection to the Meta servers when you visit the website. This transmits to the Meta server which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. When you visit the social networks Facebook or Instagram, you will then be shown personalized, interest-based ads.
The application also serves the purpose of compiling conversion statistics. This allows us to learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag, as well as what actions were taken after being redirected to this website. However, we do not receive any information that could personally identify users.
Your data may be transferred to the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF and is thus committed to complying with European data protection principles.
Your personal data is processed with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
You can deactivate the "Custom Audiences" remarketing feature here. Further information on how Meta collects and uses data, your rights in this regard, and options for protecting your privacy can be found in Meta's privacy policy at https://www.facebook.com/about/privacy/ .


Use of Google Ads Conversion Tracking
We use the online advertising program "Google Ads" on our website, including conversion tracking (visit action analysis). Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad served by Google, a conversion tracking cookie is stored on your computer. These cookies have a limited validity period, contain no personal data, and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked across the websites of Google Ads customers.
The information collected through the conversion cookie is used to compile conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. 
Your data may be transferred to Google LLC's servers in the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is thus committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (s) 1 of the Telemedia Act (TDDDG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information and Google’s privacy policy can be found at: https://www.google.de/policies/privacy/

Use of Google AdSense
We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The data processing serves the purpose of renting advertising space on the website and targeting website visitors with interest-based advertising. Using this function, visitors to the provider's website are shown personalized, interest-based advertising from the Google Display Network. Google uses cookies that enable an analysis of your website use. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists. Google has certified itself according to the TADPF and is therefore committed to adhering to European data protection principles. Google may transfer this information to third parties where required to do so by law, or where third parties process the data on Google's behalf. Under no circumstances will Google associate your IP address with any other data held by Google.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (s) 1 of the Telemedia Act (TDDDG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information and Google’s privacy policy can be found at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/

Using the Pinterest Tag
We use the Pinterest Tag of Pinterest Europe Limited (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland "Pinterest") on our website.
The application serves the purpose of targeting website visitors with interest-based advertising on the Pinterest social network. For this purpose, the Pinterest conversion tag has been implemented on the website. This tag establishes a direct connection to the Pinterest servers when you visit the website. This transmits to the Pinterest server which of our pages you have visited. Pinterest assigns this information to your personal Pinterest user account if you are logged into the social network. When you visit Pinterest, you will then see personalized, interest-based Pinterest ads.
If you access our website via a pin on the Pinterest social network, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the pin and were redirected to this page. The information collected with the help of the conversion cookie is used to create conversion statistics and thus to optimize our website. The following information may be processed, among other things: total number of users who clicked on one of our pins and were redirected to our website, subpages visited on our website (e.g. category or product pages), search queries on our website, your shopping cart contents, completed transactions.
Your data may be transferred to the USA. For the USA, the EU Commission has adopted an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not certified under the TADPF. Data transfers are based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de .
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (s) 1 of the Telemedia Act (TDDDG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
For more information about how Pinterest collects and uses data, your rights in this regard, and options for protecting your privacy, please see Pinterest’s privacy policy at https://policy.pinterest.com/de/privacy-policy .

Use of TikTok Pixel
We use the TikTok pixel on our website from TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; "TikTok Ireland") and TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; "TikTok UK"). Both companies are joint controllers for data processing (hereinafter "TikTok").
The data processing serves the purpose of identifying and analyzing our customers' website access, as well as to better address customers by placing targeted advertisements and evaluating the effectiveness of advertisements on TikTok. To do this, TikTok uses technologies such as cookies and pixels, which enable the recognition of your browser. The following information, among others, may be collected and transmitted to TikTok: date and time of the visit, information about the browser and device type you use, screen resolution, IP address. TikTok can assign this information to your personal TikTok user account. User profiles can be created from the data collected in this way using pseudonyms. However, this does not allow personal identification of users.
Your data may be transferred to third countries, such as the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). TikTok is not certified under the TADPF. Data transfers to the USA and to third countries without an adequacy decision are based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de .
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (s) 1 of the Telemedia Act (TDDDG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information on data protection can be found at https://www.tiktok.com/legal/page/eea/privacy-policy/de and https://ads.tiktok.com/i18n/official/policy/controller-to-controller .

Using Shopify Inbox
We use the Shopify Inbox live chat system from Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website as part of a contract processing agreement. Shopify is an affiliate of Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
Data processing serves the purpose of direct and efficient communication between you and us as the provider. Data is stored and processed for the operation of the system and to optimize the service.
To operate the live chat system, cookies may be used to recognize your browser. The following information may be collected and processed: IP address and personal data you provide when using the chat system.
Your data may be transferred to third countries outside the EU, particularly to Canada and the USA, and processed there. An adequacy decision of the EU Commission exists for Canada. An adequacy decision of the EU Commission exists for the USA: the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (s) 1 of the Telemedia Act (TDDDG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information on data protection at Shopify can be found at https://www.shopify.com/de/legal/datenschutz and https://www.shopify.com/de/legal/dpa .


Plug-ins and other


Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
This feature displays videos stored on YouTube in an iFrame on the website. The "Enhanced Data Protection Mode" option is activated. This means that YouTube does not store any information about website visitors. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transferred to the USA. For the USA, the EU Commission has adopted an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself according to the TADPF and is thus committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (s) 1 of the Telemedia Act (TDDDG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
For more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy, please see YouTube's privacy policy at https://www.youtube.com/t/privacy .

Rights of data subjects and storage period

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular those under tax and commercial law, and then deleted after the expiry of the period unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you are entitled to the following rights under Articles 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) (f) GDPR and to processing for direct marketing purposes.

Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is unlawful.

You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:

Bavarian State Office for Data Protection Supervision (BayLDA)
Promenade 18
91522 Ansbach
Phone: +49 981 1800930
Fax: +49 981 180093800
Email: poststelle@lda.bayern.de

Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.
Once you have objected, the processing of the data in question will be stopped unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

last updated: 22.10.2024